About James Assali

James Assali was born in 1974 in Manchester, New Hampshire. He moved to California as a teenager and currently resides in Orange County, CA with his beautiful wife Stephanie and five children.

His story is somewhat of an adventurous one as he came to California on a bus with nothing more than a backpack. He has had an entrepreneurial spirit since day one. As a young man, he worked diligently to find a niche in the financial business world and worked hard to become the CEO of a prominent mortgage company Meredian Financial Corporation. Unfortunately, in 2008 disaster struck, he was diagnosed with the stress related nerve disorder, Spasmodic Dysphonia which caused him to be unable to speak. Unable to manage the company, operations were left to the President and the team of executives to manage the company. Meredian Financial Corp immediately began to fail almost immediately and eventually ceased operations with all blame falling on James. After regulatory agencies investigated James was cleared of all employee’s wrong doings but this was a devastating blow as decades of hard work and dedication were lost. As a Christian, James turned to God to regain trust, faith and strength. He is ever thankful to God, his wife and his children. After recovering from an intense open throat surgery with Dr. Gerald Burke at UCLA medical Center and years of recovery James began to regain some of his voice back. He unfortunately however will be disabled for life. With God at his back he still has regained his entrepreneurial spirit and has regained momentum. James is now a consultant in multiple firms managing business operations and strategic marketing profiles for a conglomerate of US and internationally based companies in multiple verticals.

With five children James has always been very active in his community in Youth Athletics. He has been a coach for 16 years. He has coached baseball in the Irvine Pony League leading teams to 8 championships. He is currently active as a soccer coach in AYSO and has coached as many as three teams during a season from ages four through 13 with championship and Allstar team achievements. He is currently accredited with the second to highest level of AYSO certification which is Intermediate Level and US Soccer Level F certification with plans to achieve National Coaching certification with US Soccer Level C by the end of 2018.

As a Christian and Philanthropist, he contributes to many charitable organizations with his strongest support directed towards foundations supporting; Spasmodic Dysphonia, Epilepsy, Abused Women & Children.

AYSO Soccer Coach

James has actively coached AYSO soccer leagues from ages four through thirteen with numerous championship and all star achievements.

James Assali Q&A

There is nothing more valuable than time in life. Before you start learning, layout your priorities. To me it’s God, family and then everything else.
Idea: If you have one, just go forward with it. If you have to share it with someone or get advice, forget about it because it’s probably worthless.
Put others before yourself. You will learn the most about life by observing other people and their lives. Always be thankful!
When you have such values prioritized, you are prone to win!

What does your typical day look like and how do you make it productive?

Start every day with prayer. Extremely important. God gives me wisdom to notice things I usually wouldn’t and incorporate them into the daily routine of the business. This includes keeping up with the latest technology, online world and a solid relationship with business associates and customers.

How do you bring ideas to life?

Through the course of your day, look to see what could be improved and made more efficient. Take time to reflect on your days, weeks, months activities. Did you hit goals? Was your stress level in check? Were you a positive impact to your family, friends, business associates, and/or students?

What’s one business trend that excites you?

The introduction and use of the medicinal extract CBD from medicinal marijuana. Due to the fact my daughter has suffered from Epileptic seizures and I suffer from a stress related disorder whereas CBD is proven to provide medical relief.

What is one habit of yours that makes you more productive as an entrepreneur?

Wake up early!

What advice would you give your younger self?

You are responsible for anything and everything that happens in your life. Actions of others especially ones that work for you are your responsibility.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

I think putting the so many ideas to life. You never stop. Regardless how many of them are complete failures, you just move on and keep trying.

What is one strategy that has helped you grow your business? Please explain how.

There really is no strategy. Every day and every situation is so different that so many times I look back and just think to myself “What was I thinking?” but then realize because of that mistake this happened, and now I’m here. I think putting my hope in God assures me that what I do on a daily basis is right.

What is one failure you had as an entrepreneur, and how did you overcome it?

Trusting people to manage a business I had built. Prayer, forgiveness, and making clear to myself to never allow myself to be put in that position again

What is the best $100 you recently spent? What and why?

The best money I’ve spent were the ones I donated. That’s something that has an impact on a person – whether it’s food, shoes or shelter, that’s better than anything you can buy for yourself.

What is one piece of software or a web service that helps you be productive? How do you use it?

Our CRM software applications. It is used to insure compliance track and manage customer interaction.

What is the one book that you recommend our community should read and why?

The Bible. It has the answer to every question in life. Literally.

Family Photo